PRIORITIES PROGRAM

We run together to reach goals. Let’s make it a goal to better our community together.

Strides of Support

Together with our amazing customers,
we’ve contributed to local charities and non-profits:

over $ 45000
over 200 shoes

Every purchase helps fuel our community impact.
Thank you for running with us and making a difference!

Running With Purpose

As a small business, Point 2 cares about giving back to the community where we live. In the Fall of 2016, we launched the Point 2 Priorities Program. With this program, any local nonprofit, charity, community partner, school, etc. is invited to share about their upcoming needs. We want to creatively find opportunities for the Point 2 community to raise awareness, contribute funds, and give back to programs.

Past Community Events

The Bra-ha-ha Fundraising Event – August 2026

During the month of August we partnered with Brooks and our community to raise funds for the Bra-ha-ha. In total we raised $5,334.78 which will provide free mammograms and other services to uninsured and underinsured residents of Hampton Roads.

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An Achievable Dream – June 2026

We donated 79 pairs of shoes to An Achievable Dream – a nationally recognized K-12 program. The program is committed to the belief that all children can succeed and learn, regardless of their socioeconomic background. An Achievable Dream fulfills this through their commitment to provide social, academic, and moral education. An Achievable Dream operates six schools within the Peninsula and Southside, and we are thrilled to continue our partnership with them.

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15th Anniversary Celebrations – May 2026

This past month, we celebrated 15 years of running — and you helped us give back in a BIG way.

Through our $15 5K Cheers To 15 Years Community Celebration, Sneakers for Good, and our Eras Tour in-store event, our incredible community came together and raised $13,171.80 for H.E.R. Shelter.

We are beyond grateful for every step, every donation, and every moment shared. This community is the reason we’ve been running strong for 15 years — and why we’ll keep going. Thank you.

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Michelle Runs the Eras Tour – May 2026

We may not have been at SoFi Stadium, but we were absolutely in our running era.

As part of our 15th Anniversary celebrations, we brought the Michelle Runs the Eras Tour experience in-store and the Swifties showed UP. Together, we raised $1,165 for H.E.R. Shelter. Thank you to everyone who came out, dressed up, and made this one truly unforgettable.

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An Achievable Dream – March 2026

We donated 79 pairs of shoes to An Achievable Dream – a nationally recognized K-12 program. The program is committed to the belief that all children can succeed and learn, regardless of their socioeconomic background. An Achievable Dream fulfills this through their commitment to provide social, academic, and moral education. An Achievable Dream operates six schools within the Peninsula and Southside, and we are thrilled to continue our partnership with them.

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An Achievable Dream – December 2025

We’re proud to support Achievable Dream with a donation of $6,609.16, raised to benefit their emergency funding program for families. As part of AAD’s holistic approach to education, these funds help provide wraparound services and personalized support that address immediate financial challenges while promoting long-term stability and well-being. Whether families are navigating unexpected hardships or ongoing obstacles, Achievable Dream ensures they have access to the resources, care, and community connections needed to overcome adversity and thrive.

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Reach Out

Have an idea for a Point 2 Priorities partnership? Or want to help us in our next initiative? 
We’d love to hear from you! Send us a message right here and we’ll get in touch with you right away.